PWD Team

Lin Kroeger, President

At the beginning of her corporate career, Lin taught Management Writing at the Business School at Cornell University and acted as the in-house writing expert at Arthur Andersen.

Lin’s clients have included Fortune 500 companies in financial services, pharmaceuticals, consumer products, government, and non-profit/education. Her clients have included engineers, auditors, and other professionals in market research, marketing, sales, human resources, training, organization development, information technology, finance, financial research, and scientific research.

She is a frequent speaker at professional association meetings, and is the author of The Idiot’s Guide to Successful Business Presentations (Macmillan, 1997). Her work is frequently published and cited in professional journals.

Lin holds degrees from The College of William and Mary, Villanova University, and Cornell University.

Lin is married to the artist Alan Johnson. They live with their daughter and family dog, Monte, in Skaneateles, New York, and, for parts of the year in Stratford, Ontario. She is writing a book on winter squash, in collaboration with Stratford photographer Terry Manzo.


Nora Godwin, Tony Rusillo, Judy Borsher